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I Am Tourism

IAT Video Button RevI am tourism. At Richmond Region Tourism, we are reminded that tourism takes each one of us: those who work in the industry daily and those who live here and tell others about it. Our newest video tells the story.

Our people are our biggest assets, and it is their recommendations that matter. To that end, we've revived the Recommend Richmond Region program to reward our residents who raise their hands to invite groups here.

The Richmond Region Tourism staff is booking meetings, conventions and tournaments, generating press, welcoming visitors, working with restaurants and producing compelling, trip-motivating content. That's just the half of it. I'm proud to work with a talented team at Richmond Region Tourism.

We are tourism. And so are you.

- Jack Berry, President and CEO


Join Us

Richmond Region Tourism creates custom partnerships and sponsorship opportunities for organizations/businesses that want to reach the Region's leisure travelers, group tours, and convention delegates. Partnering with Richmond Region Tourism can help your business stake its claim in these growing markets!


Cap Ale Padded"Partnering with Richmond Region Tourism has given me opportunities to reach a diverse number of clients. By participating in FAM tours or hosting a Travel Writer meal the benefits of working with Richmond Region Tourism has been extremely rewarding."
- Amy Dufour, Operations and Marketing Administrator, Capital Ale House

Become an Ambassador. Announcing the newly enhanced I Am Tourism Ambassador Program! With so many exciting developments happening right now in our region, there is no better time to engage, educate and activate members of our community to become knowledgeable and influential tourism Ambassadors. Explore the benefits of our I Am Tourism Ambassador Program or register today for our next training workshop.

Become a Partner. Each year, the Richmond Region attracts 7 million visitors who spend $2 billion on local lodging, dining, shopping, entertainment, recreational activities and transportation. Promote your services directly to these consumers through partnering with Richmond Region Tourism. Join us and learn more about the numerous ways we can work together for mutual benefit.

Update your Listing. More than 60,000 potential visitors plan their trip on VisitRichmondVa.com every month. Access to your organization's listing on our site allows you to manage how you would like to promote your business. Create a listing that enhances the good and service you offer to the Region. YOU are in control of your own listing, events and special offers. Contact Sarah Hunter for a partner login to update your listing on our consumer website.

Offer Visitor Discounts. Upload discounts and deals. Travelers are driven by value. Entice them with yours! Coupons and deals are featured on our website. To access the Richmond Region Tourism Extranet, go to our login page. If you have any questions, check out our tutorial.

Convention Calendar. Convention, meeting, event and tournament attendees are coming. Plan ahead. Check out the calendar of upcoming events in the Greater Richmond Convention Center and around the Region.