Shiver in the River is an annual fundraiser held by Keep Virginia Beautiful. With live music, beverages, food, heated tents and more, this is the Coolest Winter Festival in Richmond, and shows our love for Virginia! This event is comprised of 3 challenges: a community cleanup, a 5k run/walk, and the James River jump, where participants are allowed to jump into the James River. You can clean up, walk/run, or jump in the James River -- or do all three! You and your family can participate in as much or as little as you want, and you can form teams challenging your family, friends and co-workers.