"We were apprehensive about stopping at the Beach Plum on a Sunday in mid-summer, but we needn't have been. Two people were stationed in the parking lot, ready to help customers park their cars. The lines at the stand looked long, but the place is so efficiently run, it only took a few minutes to get our food". The lobster rolls cost $17, but are HUGE and loaded with fresh lobster -- definitely worth the money! The ice cream is delicious and again you get huge servings. This is definitely a place to try if you are traveling the NH coast!