Jerrine Lee, Vice President of Sales

Tell us about your role at Richmond Region Tourism.
In my role as Vice President of Sales, I have the pleasure of leading the very seasoned and talented destination sales and sports development team in their efforts to recruit meetings, conventions and sports tournaments to the Richmond Region. In addition to leading the team, I focus on financial management and budgeting, strategic planning and managing relationships with local stakeholders. 

What is one of your favorite projects you worked on this year?
One of my favorite projects has been working with the team to redevelop our bid book to an online system. We partnered with a platform called Proposal Path that allows us to send bids/proposals electronically. 

What is something that surprised you about our local tourism industry when you began your role or career?
I never thought about being a tourist in my own backyard until I started my career with RRT. Our destination has so much to offer, and I love experiencing a new attraction, festival or restaurant for the first time. I love getting recommendations from other residents about their favorite experiences in Richmond and trying them myself. Our destination has something for everyone, and our people are some of the most hospitable.

What continues to inspire you about your role?
Strengthening existing relationships and building new relationships with the local hospitality community inspires me each day. Our team ensures our hospitality community is thriving and reaping the benefits of our efforts to bring meetings, conventions and sports tournaments to the region. I’m inspired by the team’s passion for our destination and their commitment to ensure visitors adore the Richmond Region as much as we do.

When you have friends and family visiting, where do you take them in RVA?
I love taking family and friends to see my favorite view of the city from Brown’s Island on the T. Pot Bridge or from Libby Hill Park. When it’s time to eat, we’re either going to Bar Solita, Wong Gonzalez or Lillie Pearl. Shopping is always a hit at Short Pump Town Center. Uptown Alley is my top choice for bowling and/or checking out a live band.