I Am Tourism

ambassador academy

I Am Tourism Ambassador Academy

Want to build on what you learned in the I Am Tourism Ambassador (IAT) classes?

Ambassador Academy participants gain a strong foundation in Richmond history, a greater knowledge of the connection between the Region’s past and present and an understanding of this dynamic region. Participants will leave with a skill-set perfect for the local tourism industry and an endorsement from Richmond Region Tourism as an Ambassador Guide. Open to all, no prior tour or history experience necessary, but you must be an IAT Ambassador graduate.  If you have not taken the virtual IAT class or the in-person IAT class since 2016, please REGISTER HERE for the next IAT class, which is a pre-requisite for joining the IAT Academy. Current and prospective tour guides are particularly encouraged to attend.

The IAT Academy is a free, immersive experience focusing on Richmond history and RVA today and is open to anyone who has completed I Am Tourism Ambassador training.

Our next IAT Academy will take place on six consecutive Sundays from October 10 – November 14, 2021 from 1:00 p.m. – 5:00 p.m.. The first class will meet at The Valentine, and the rest of the classes will meet in various locations throughout the Richmond region. REGISTER HERE for IAT Ambassador Academy or email Valerie Knorr, Foundation Coordinator at vknorr@visitrichmondva.com for more information.

What Ambassador Academy participants are saying:

“Ambassador Academy actually exceeded my expectations.  The group discussions bridged the history of the City with the current issues that we face today.”  
“I feel connected to RVA. I am also proud of some of the facts I learned about women and minorities.”  

The Richmond Region Tourism Foundation supports the IAT Ambassador Academy and I Am Tourism programs. Learn more about the Richmond Region Tourism Foundation here.

IAT Academy logos           Townebank