I Am Tourism

ambassador academy

I Am Tourism Ambassador Academy

Virtual IAT Academy Registration is Now Open

Want to build on what you learned in the I Am Tourism Ambassador (IAT) classes?

Ambassador Academy participants gain a strong foundation in Richmond history, a greater knowledge of the connection between the Region’s past and present and an understanding of this dynamic region. Participants will leave with a skill-set perfect for the local tourism industry and an endorsement from Richmond Region Tourism as an Ambassador Guide. Open to all, no prior tour or history experience necessary. Current and prospective tour guides are particularly encouraged to attend.

The IAT Academy is a free, immersive experience focusing on Richmond history and RVA today and is open to anyone who has completed I Am Tourism Ambassador training. 

The new webinar series will expand on the IAT Ambassador Academy and IAT class curriculum and provide additional opportunities for IAT and Academy grads to connect.

IAT Academy Prerequisite Requirement: I Am Tourism Ambassador Training. If you haven’t completed this training, click here to learn more about upcoming virtual classes.

Meeting Dates

March 7; 1:30-3:30pm

March 14; 1:30-3:30pm

March 21; 1:30-3:30pm

March 28; 1:30-3:30pm


This virtual program takes place online using the Zoom meeting platform. Sessions will include group discussions, virtual tours and expert speakers. You can learn more about the Zoom system requirements here.

What Ambassador Academy participants are saying:

“Ambassador Academy actually exceeded my expectations.  The group discussions bridged the history of the City with the current issues that we face today.”  
“I feel connected to RVA. I am also proud of some of the facts I learned about women and minorities.”  

The Richmond Region Tourism Foundation supports the IAT Ambassador Academy and I Am Tourism programs. Learn more about the Richmond Region Tourism Foundation here.

IAT Academy logos     Townebank