I Am Tourism Ambassador Program

Each year, tourism brings billions of visitors to the Richmond Region!  The I Am Tourism Ambassador program, provided by Richmond Region Tourism Foundation, helps participants learn what’s in their own backyard and gain a visitor’s perspective of our region.  It also prepares attendees to represent the Richmond Region at special events and in our communities every day. 

Each session of I Am Tourism Ambassador includes an educational classroom session, an interactive and networking activity, and a custom curated bus tour led by Bill Martin, Executive Director of The Valentine.

Upon completion, attendees receive a certificate of completion, an I Am Tourism Ambassador lapel pin, and access to our digital Greater Richmond Attractions Discovery pass to experience first-hand the many offerings of our vibrant region.  

For additional information about the program, email Deanne Ralston, Community Relations Coordinator at dralston@visitrichmondva.com.

 The I Am Tourism Ambassador Program will:

- Meet industry demand by offering frequent workshops.

- Continue engagement by staying in touch with our graduates through Ambassador-specific updates and communications.

- Offer volunteer opportunities that give Ambassadors the chance to serve as the faces of the region.

- Connect with the business community by offering business-focused I Am Tourism workshops.

- I Am Tourism Ambassador graduates are encouraged to participate in the 6-week I Know Richmond program presented by The Valentine

UPCOMING I AM TOURISM WORKSHOPS

Thursday, November 6th, 2025 (In-person class)

1:00 PM – 5:15 PM at the Jolene Family Winery

REGISTER HERE for the in-person class

This in-person class includes a 90-minute classroom presentation at the Jolene Family Winery, located at 2750 Pocahontas Trail, Quinton, VA 23141, and is followed by a 90-minute guided bus tour of the Richmond Region, led by Bill Martin, Executive Director of the Valentine.

Questions?  Call Deanne Ralston, Community Relations Coordinator at 804-783-7442, or email dralston@visitrichmondva.com.

Each class is limited to four people per organization.  Cancellations must be made at least one working day prior to the event.  Call 804-783-7442 or email dralston@visitrichmondva.com to cancel. Substitutions may be made at any time.

Unable to attend an in person I Am Tourism Ambassador session or looking to experience the course in Spanish?  Click here to access our digital course, I Am Tourism Ambassador Hotel Edition.

 

Wednesday, December 10th, 2025 (In-person class)

1:00 PM – 5:15 PM at the Pamunkey Regional Public Library Atlee Area

REGISTER HERE for the in-person class

This in-person class includes a 90-minute classroom presentation at the Jolene Family Winery, located at 9212 Rutlandshire Drive, Mechanicsville, VA 23116, and is followed by a 90-minute guided bus tour of the Richmond Region, led by Bill Martin, Executive Director of the Valentine.

Questions?  Call Deanne Ralston, Community Relations Coordinator at 804-783-7442, or email dralston@visitrichmondva.com.

Each class is limited to four people per organization.  Cancellations must be made at least one working day prior to the event.  Call 804-783-7442 or email dralston@visitrichmondva.com to cancel. Substitutions may be made at any time.

We are Able to Enhance the Program Because of the Generous Support of our Presenting and Host Sponsors