Be a world-class organization known for our superior service and innovative marketing.
Grow the economy of the Richmond Region by attracting conventions, meetings, and visitors and ensuring that all have a great experience.
Inclusiveness - collaboration, diversity, Regional focus
Superior Service - customer focused, exceeding the promise
Integrity - a culture of honesty, credibility, fairness
Innovation - creativity, resourcefulness, catalyst
Passion - enthusiasm, high energy
The Richmond Region comprises the counties of Chesterfield, Hanover, Henrico and New Kent as well as the city of Richmond. Richmond Region Tourism's primary funding comes from a tax (transient lodging tax) that hotel guests pay on lodging in those five localities. Richmond Region Tourism receives 1.75 percent of the transient lodging sales in the Richmond Region. We are also partially funded by the Greater Richmond Chamber, and receive funding from local partners and sponsors.