Region Tourism

About The Richmond Region Tourism Organization

Promoting the richmond region to the world

As the Region’s destination organization, we are experts who have a deep love for the community in which we live, work, and play.

We enrich the lives of our residents and visitors by sharing the unique culture and humanity that is the Richmond Region. 

We generate economic prosperity through tourism by attracting conventions, meetings, sports tournaments, and visitors and ensuring that all have an unforgettable experience.

We enhance the quality of life for the people in our community by supporting the places that make the Richmond Region wonderful.

We strengthen local programs that drive tourism through our Richmond Region Tourism Foundation.

We do all of this through a lens of diversity, equity and inclusion.

Our Vision

As a thriving community, the Richmond Region is known for being inclusive and welcoming to all.

Our Mission Statement

Share a passion for the Richmond Region with the world.

Our Core Values

At Richmond Region Tourism, our people are our biggest asset. Our internal cornerstones define our organizational culture and provide a road map for engaging with our community in making the Richmond Region welcoming for all.

Passion: Intense enthusiasm for our community and its people

Inclusiveness: Deep commitment to equity and community engagement to advance, develop and sustain the Region

Integrity: Dynamic culture built upon trust, honesty, and credibility

Innovation: Leading-edge work that is rooted in creativity and transformational for the Region

Stewardship: Ambassadors of our destination’s development, image and reputation

Courage: Doing the right thing and upholding our values

How we’re funded

The Richmond Region includes the counties of Chesterfield, Hanover, Henrico and New Kent as well as the city of Richmond, the city of Colonial Heights and town of Ashland. Richmond Region Tourism's primary funding comes from a tax (transient lodging tax) that hotel guests pay on lodging. Richmond Region Tourism receives a portion of the transient lodging tax. We are also partially funded by the Greater Richmond Convention Center Authority (GRCCA) and from local partners and sponsors. 

Learn More About Richmond Region Tourism