Region Tourism

About The Richmond Region Tourism Organization

Promoting the richmond region to the world

As the region's primary marketer, Richmond Region Tourism warmly welcomes meeting planners, tournament organizers, tour operators, travel media and leisure travelers. A nonprofit organization, Richmond Region Tourism offers a comprehensive array of information and services to help the local hospitality industry benefit from the powerful economic engine that is tourism.

Our Vision

Be a world-class organization known for our superior service and innovative marketing.

Our Mission Statement

Grow the economy of the Richmond Region by attracting conventions, meetings, and visitors and ensuring that all have a great experience.

Our Core Values

Inclusiveness - collaboration, diversity, regional focus
Superior Service - customer focused, exceeding the promise
Integrity - a culture of honesty, credibility, fairness
Innovation - creativity, resourcefulness, catalyst
Passion - enthusiasm, high energy

How we’re funded

The Richmond Region includes the counties of Chesterfield, Hanover, Henrico and New Kent as well as the city of Richmond, the city of Colonial Heights and town of Ashland. Richmond Region Tourism's primary funding comes from a tax (transient lodging tax) that hotel guests pay on lodging. Richmond Region Tourism receives a portion of the transient lodging tax. We are also partially funded by the Greater Richmond Convention Center Authority (GRCCA), ChamberRVA, and from local partners and sponsors. 

Learn More About Richmond Region Tourism