Vision

for the future

Tourism Master Plans

By 2030, the Richmond Region is expected to welcome more than 9 million visitors. As we plan and prepare for this future, we must be thoughtful about how the quality of the visitor experience can be balanced with the quality of life for residents; about the kinds of visitors who would most appreciate the region’s character; and how we can responsibly grow our tourism industry for the benefit of all in our community.

Richmond Region 2030 is about taking a strategic, rather than organic, approach to defining an overarching vision and competitive positioning for a region as a destination. We hope you will join us as we work to build a more livable, lovable and prosperous region.

TO REALIZE THE VISION FOR RICHMOND REGION TOURISM, WE HAVE ESTABLISHED THREE AREAS OF FOCUS:

EXPERIENCE DEVELOPMENT: We must enhance and develop tourism experiences within the Richmond region that meet the needs of contemporary travelers. 

INFRASTRUCTURE & INVESTMENT: We must invest in our facilities and infrastructure to maintain, refresh and upgrade the existing tourism experience, address infrastructure gaps and capitalize on future growth opportunities.

INDUSTRY ADVANCEMENT & ADVOCACY: We must devote capacity, influence, skills and resources to projects that speak both to the mission of marketing the Richmond Region as a destination, as well as advance initiatives that improve the destination experience for both visitors and residents.