I Am Tourism Ambassador Program

Want to help more and more visitors discover our wonderful region? The I Am Tourism ambassador program can help you do it. This program from Richmond Region Tourism provides free training for those who would like to serve as ambassadors of our region. To learn more, watch the IAT informational video, which features a number of our region’s Ambassadors, or email Deanne Ralston, Community Relations Coordinator at dralston@visitrichmondva.com for additional information. 

I Am Tourism workshops:

- Help participants learn what’s in their own backyard and also gain a visitor’s perspective of our region and knowledge of our many tourism products and offerings.

- Each in-person workshop includes a two-hour classroom session including exclusive virtual video tours led by Bill Martin, Executive Director of The Valentine.

- Prepares attendees to represent the Richmond Region at special events and in our communities every day!

- Upon completion of the workshop, attendees receive a certificate of completion, an I Am Tourism lapel pin, and a regional attractions guest pass to experience first-hand the many offerings of our vibrant region.  

 The I Am Tourism Ambassador Program will:

- Meet industry demand by offering frequent workshops.

- Continue engagement by staying in touch with our graduates through Ambassador-specific updates and communications.

- Offer volunteer opportunities that give Ambassadors the chance to serve as the faces of the region.

- Connect with the business community by offering business-focused I Am Tourism workshops.

- I Am Tourism graduates are encouraged to participate in the 6-week I Know Richmond program presented by The Valentine

2025 Program dates coming soon!

We are able to enhance the program because of the generous support of our presenting sponsors:

We are able to provide the program because of the generous support of our host sponsors: