Privacy Policy



Effective January 1, 2020, the California Consumer Privacy Act of 2018 (“CCPA”) affords new privacy rights for California residents.  Please click here for our privacy notice for California residents.

Richmond Region Tourism (RRT) collects information from our users via several different points on our website. If you choose to offer us your e-mail address, name, address, phone number or comments, we store this information in a tourism database, which is only accessible to RRT. Richmond Region Tourism does not share, sell or rent any of your information to any outside company or organization. Information about attractions, events, contests, surveys and special offers may be sent to you from RRT via our enewsletter. RRT respects the privacy of our users and we offer the option for you to not receive these types of communications.

Information Collected
RRT collects both non-personally identifiable information and personally identifiable information.  We do not collect any personally identifiable information unless you voluntarily submit such information to us, by, for example, filling out a survey, registration form or similar data collection instrument.

RRT may collect non-personally identifiable information about you in a number of ways, including tracking your activities through your IP address, computer settings or most-recently visited URL. RRT may also ask you to provide certain types of non-personally identifiable information about yourself, such as your leisure travel interests, age, gender or zip code.  Additionally, for some e-mails you opt in to receive, RRT may collect specific information regarding what you do with that e-mail.  For instance, data collected may include what links you clicked within the email and if you forwarded the email to a friend or colleague.

During your visit to our website,, RRT may collect information via a “cookie” (see explanation below) about your visit, but not about you. We may collect your IP address, browser type, domain name, access times and referring website address. This information helps facilitate the online experience on our website. RRT may use cookies to track usage patterns on our site and to control the display of sponsored content/ads, as well as offer other functionalities. RRT may use your IP address to help diagnose problems with our server, and to administer our website. 

When you view our website, RRT may store some information on your computer. This information will be in the form of a “cookie” or similar file. Cookies are small pieces of information stored on your hard drive, not on our site. Cookies do not spy on you or otherwise invade your privacy, and they cannot invade your hard drive and steal information. Rather, they help you navigate our website as easily as possible.

RRT also uses cookies to analyze trends, administer the website, track user's movement while on the website, and gather broad demographic information for aggregate use. None of this data is linked to personally identifiable information.

RRT utilizes two separate analytics programs. If you wish to opt out of cookies that allow us to serve our advertisements while you are in Richmond, VA, and collect aggregate information on arrivals, click here:  and here:

Use of Collected Information
In general, RRT will only use the information you provide to us for the purposes described at the point of collection. We may use this information to deliver information about attractions, events and activities in the Richmond region that may be of interest to you. Your non-personal data may also be used for trend analysis, pattern detection, and site administration. Personal demographic and profile data may be used to tailor your experience at our site, for example, by showing you content we think you might be interested in.

You may opt out of receiving future communications from RRT by using the opt-out feature included with all emails you may receive from RRT.  Opt out is explained in more detail below.

Content and Information Disclaimer
Content and information contained in this website has been compiled by Richmond Region Tourism, based on data submitted directly from local tourism promotion agencies and business entities. While a reasonable effort is made to ensure the accuracy of this information, all data is subject to change without notice. Travelers are advised to contact individual businesses or organizations to obtain information to their satisfaction before traveling. RRT does not endorse or recommend any specific facility or organization contained in this site.
Links contains links to other sites. Please be aware that RRT is not responsible for the privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of each and every web site that collects personally identifiable information. This privacy statement applies solely to information collected by this website.

Surveys & Contests
From time-to-time our website requests information from users via surveys or contests. Participation in these surveys or contests is completely voluntary and the user therefore has a choice whether or not to disclose this information. During registration a user may be required to give their contact information (such as name and email address). Other information requested may include contact information (address and phone number), and demographic information (such as zip code, age level). It is optional for the user to provide demographic information (such as income level and gender) but is encouraged so we can provide a more personalized experience on our site. Contact information will be used to notify winners and award prizes. Survey information will be used for purposes of monitoring or improving the use and satisfaction of our website.

Richmond Region Tourism will periodically send subscribers information on attractions, events, contests and special deals via our enewsletter. Out of respect for the privacy of our users we offer the option to not receive these types of communications. Please see below.

If you no longer wish to receive our enewsletter or promotional materials you may opt-out of receiving these communications at any time by using the unsubscribe link provided at the bottom of each email.

Correction/Updating Personal Information
If a user's personally identifiable information changes (such as your zip code), or if a user no longer desires our service, we will endeavor to provide a way to correct, update or remove that user's personal data provided to us.  Please contact us at, 1-800-370-9004 or by mail at
Privacy Concerns
Richmond Region Tourism
401 North 3rd St. 
Richmond, VA 23219

Notification of Changes
If RRT changes our privacy policy, we will post those changes on our privacy page so our users are always aware of what information we collect, how we use it, and under circumstances, if any, we disclose it. If at any point we decide to use personally identifiable information in a manner different from that stated at the time it was collected, we will notify users by way of an email. Users will have a choice as to whether or not we use their information in this different manner. We will only use information in accordance with the privacy policy under which the information was collected.


To control your privacy settings (stop the sale of, delete, or review) please go to our Consumer Privacy Settings page.

All content on this website is the property of Richmond Region Tourism. Content and images may not be replicated or reused without written permission from RRT.