Learn More about Richmond Region Tourism
As the Region's primary marketer, Richmond Region Tourism warmly welcomes meeting planners, tournament organizers, tour operators, travel media and leisure travelers. A nonprofit organization, Richmond Region Tourism offers a comprehensive array of information and services to assist the Richmond Region hospitality industry in benefiting from the powerful economic engine that is tourism.
Be a world-class organization known for our superior service and innovative marketing.
Grow the economy of the Richmond Region by attracting conventions, meetings, and visitors and ensuring that all have a great experience.
Inclusiveness - collaboration, diversity, Regional focus
Superior Service - customer focused, exceeding the promise
Integrity - a culture of honesty, credibility, fairness
Innovation - creativity, resourcefulness, catalyst
Passion - enthusiasm, high energy
The Richmond Region comprises the counties of Chesterfield, Hanover, Henrico and Powhatan as well as the city of Richmond and town of Ashland. Richmond Region Tourism's primary funding comes from a tax (transient lodging tax) that hotel guests pay on lodging in the localities of Chesterfield, Hanover, Henrico and the city of Richmond. Richmond Region Tourism receives 1.75 percent of the transient lodging sales. We are also partially funded by the Greater Richmond Convention Center Authority (GRCCA), the ChamberRVA, and from local partners and sponsors.