Richmond Spotlight

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NTTW Award

Annual Awards Program

The I am Tourism Customer Service Award is an annual award given by Richmond Region Tourism to recognize the importance of frontline hospitality employees to the tourism industry. The award recognizes one Richmond Region employee who has shown exceptional commitment and consistently provides high-quality customer service beyond the normal call of duty.

Customer Service Award

The individual must be a Richmond Region non-management frontline employee who has personal contact with both business and leisure travelers, or a behind-the-scenes service employee who can enhance the visitor experience. Please nominate an employee based on the following criteria:
  • First Impression
  • Communication Skills
  • Exceeds Customer Expectations
  • Handles Problems Effectively
  • Lasting Impression

Tourism Leadership

Recognizes an individual who best exemplifies outstanding leadership in the pursuit of excellence and who has advanced the tourism industry. The winning nominee will have dedicated many years to tourism and nominations may include contributions over an entire career or for a recent, notable single accomplishment. Judging will consider accomplishments, innovation, performance, empowerment of others, integrity and respect. This individual examples all the qualities of a good leader while directing and motivating his/her staff and ultimately driving tourism and increasing visitation to the Richmond Region.

Rising Star

Recognizes extraordinary on-the-job performance by a person new to the travel and tourism industry. Nominees must have worked five years or less in the tourism industry in the Richmond Region. Nominations will be evaluated on leadership, enthusiasm for the industry, innovation, successful programs or events and other performance-related accomplishments.

Nomination Procedure

To nominate someone for an award submit a written statement, no more than one page in length, explaining why this employee should be recognized.

At the top of your submission, please provide the following about the nominee:

  • Name, Title and Organization
  • Address and Phone Number
  • Date Started in Travel and Tourism
  • Years in Current Position
  • Job Description
  • Supervisor's Name and Title

Please also include your name, title, organization and contact information.

*Nominations must be delivered to Richmond Region Tourism by Monday, April 14, 2014 and may be sent by:

  • Fax: 804.780.2577, Attn: Tamera Harris
  • Mail: Richmond Region Tourism, Attn: Tamera Harris; 401 North 3rd Street, Richmond, VA 23219
  • E-mail: (attachments should be sent in Microsoft Word format)

The 2014 Award winners will be notified by Tuesday, April 22, 2014.

Questions? Please contact Tamera Harris at 804.783.7410 or

Entries are judged by a committee and are considered on their own merit according to stated criteria and are not in competition with other entries in the category. Decisions of the judges are final.

2013 Customer Service Award Winners

Easy to Love Customer Service Award
Jacquie DeGroat
The Jefferson Hotel


Easy to Love Customer Service Award
Robert Lickle
Virignia Museum of Fine Arts

Tourism Leadership Award
Jeanita Harris
The Jefferson Hotel

Rising Star Award
Torrey James
Hilton Garden Inn Richmond Downtown