A collaborative initiative between RRT and community leaders

The mission of the BLK RVA initiative is to attract visitors to the Richmond Region and inspire locals to embrace what’s in their own backyard. The program aims to serve as a beacon of equity and inclusivity by supporting a thriving ecosystem of diverse hospitality and tourism businesses, and ensuring that Black-owned businesses share in the economic impact of local tourism.

One of the three key pillars of the Richmond Region Tourism Foundation is the support of diversity, equity and inclusion in tourism. BLK RVA is one way we’re making that happen. This free online travel guide is helping to put our region on the map as a multicultural hub, with a website that connects readers with unique, authentic experiences that celebrate our Black culture.

How can you be a part of BLK RVA? Use these links to:

List your business

Submit your BLK RVA event

Connect with BLK RVA

Learn more with our BLK RVA FAQs 

Shop the BLK RVA store

Let’s all do our part to support BLK RVA

Of course, supporting Black-owned businesses can help. But you can also get involved with sponsorships, volunteer, and take other steps to drive a more equitable region. Contact Tameka Jefferson at to get involved.