Helping Richmond fans become Richmond Ambassadors

Richmonders love it here – and for some, that love means learning all you can, to become an ambassador of this amazing region. The Richmond Region Tourism Foundation raises the funds and conducts the programs to help that happen. These ambassadorship programs include:

The I Am Tourism Ambassador program provides free training through an exciting two-hour classroom session, for a full immersion in our region and its attractions.

The I Am Tourism Ambassador Academy is a free 6-week series of classes for graduates of the I Am Tourism Ambassador program. The academy is ideal for those who want a deeper understanding of the history and offerings of the region.

Thanks to the generosity of our donors, these educational experiences are offered free of charge.