RVA Ambassadors


Free training to become the ultimate RVA host

Want to help more visitors discover our wonderful region? The I Am Tourism ambassador program can help you do it. This program is funded by the Richmond Region Tourism Foundation – and it provides free training for those who would like to serve as ambassadors of our region.

  • Each in-person workshop includes a two-hour classroom session including exclusive virtual video tours led by Bill Martin, Executive Director of The Valentine.

  • Upon completion of the workshop, you’ll receive a certificate of completion, an I Am Tourism lapel pin, and a regional attractions guest pass to experience first-hand the many offerings of the Richmond region.  

IAT graduates are eligible to participate in the 6-week Ambassador Academy presented in partnership with The Valentine.