I Am Tourism Ambassador Program

Each year, tourism brings billions of visitors to the Richmond Region!  The I Am Tourism Ambassador program, provided by Richmond Region Tourism Foundation, helps participants learn what’s in their own backyard and gain a visitor’s perspective of our region.  It also prepares attendees to represent the Richmond Region at special events and in our communities every day. 

Each session of I Am Tourism Ambassador includes an educational classroom session, an interactive and networking activity, and a custom curated bus tour led by Bill Martin, Executive Director of The Valentine.

Upon completion, attendees receive a certificate of completion, an I Am Tourism Ambassador lapel pin, and access to our digital Greater Richmond Attractions Discovery pass to experience first-hand the many offerings of our vibrant region.  

For additional information about the program, email Deanne Ralston, Community Relations Coordinator at dralston@visitrichmondva.com.

 The I Am Tourism Ambassador Program will:

- Meet industry demand by offering frequent workshops.

- Continue engagement by staying in touch with our graduates through Ambassador-specific updates and communications.

- Offer volunteer opportunities that give Ambassadors the chance to serve as the faces of the region.

- Connect with the business community by offering business-focused I Am Tourism workshops.

- I Am Tourism Ambassador graduates are encouraged to participate in the 6-week I Know Richmond program presented by The Valentine

UPCOMING I AM TOURISM WORKSHOPS

Wednesday, October 1st, 2025 (In-person class) 

1:00 PM – 5:00 PM at Lewis Ginter Botanical Garden 

REGISTER HERE for the in-person class 

This in-person class includes a 90-minute classroom presentation at Lewis Ginter Botanical Garden, located at 1800 Lakeside Avenue, Henrico, VA 23228, and is followed by a 90-minute guided bus tour of the Richmond Region, led by Bill Martin, Executive Director of the Valentine. 

Questions?  Call Deanne Ralston, Community Relations Coordinator at 804-783-7442, or email dralston@visitrichmondva.com. 

Each class is limited to four people per organization.  Cancellations must be made at least one working day prior to the event.  Call 804-783-7442 or email dralston@visitrichmondva.com to cancel. Substitutions may be made at any time. 

We are able to enhance the program because of the generous support of our presenting sponsors:

We are able to provide the program because of the generous support of our host sponsors: