Help RVA Grow

Meaningful Meetings

economic growth through business event recruitment

Are you a member of a regional or national organization that’s looking at destinations to host an upcoming conference or event? Richmond Region Tourism (RRT) can help “pitch” the Richmond region to your organization, as well as helping with all aspects of event planning and coordination – for free.

Business events, meetings, conventions and conferences play a critical role in our long-term economic growth and development. Community member connections and referrals are critical to bringing meetings to our region. Project Meaningful Meetings is an economic development plan, initiated and led by RRT's meetings and convention development team. 

Meaningful Meetings utilizes business events as a vehicle for economic stimulation and diversification. The program offers strategies that activate the power of business events with the goal of driving economic growth. 

What is it? 

Meaningful Meetings engages business leaders, top thinkers, innovators and influencers to create actionable strategies to build the local economy through business event development. Meaningful Meetings provides a blueprint for economic growth through a network of partners who share the goal of showcasing the Richmond region as a hub of creative energy, innovation and opportunity through meeting recruitment. 

How does it work? 

A network of the brightest minds in the Region work together with Richmond Region Tourism to recruit business events.  Local leaders provide ideas and connections. RRT handles the legwork.

What are our goals?

Leverage regional strength and economic sectors 
Attract business events aligned with key priorities of the leading industry sectors and economic development goals of the Region. 

Focus on Meaningful Meetings 
Identify the events that will help the Richmond region promote sector strengths, attract talent and offer economic development opportunities.  

Establish collaborative partnerships
Create a community-based task force of thought leaders in the private and public sectors to assist Richmond Region Tourism in recruiting targeted meetings and conventions.   

You can help in three easy steps: 

1. Let Richmond Region Tourism know about a meeting you want to bring to RVA by contacting or call us at 804-783-7425. We specialize in all sizes of events! 

2. Recommend the Richmond region as the host destination for your organization's meeting.

3. Connect RRT staff with your group's event planning team to leverage our safety protocols expertise, hybrid digital prowess and complimentary services.